
Make everyday tasks easier, faster and more intuitive
At Newland EMEA, the focus is straightforward: to streamline daily tasks, making them quicker, easier, and more intuitive through advanced scanning solutions. With a diverse range of products and partnerships spanning over 60 countries, Newland EMEA ensures that businesses of all sizes can benefit from simple, accessible scanning technology.
Newland EMEA’s success is built on local teams, consistent product availability, and a commitment to innovation and durability. This combination positions Newland EMEA as a leader in providing straightforward solutions with limitless potential.
The Story
In a world where business operations and IT systems are growing ever more complex, particularly in the fast-paced AIDC and technology sectors, Newland EMEA’s scanning solutions cut through the complexity, delivering efficiency through simplicity. High-performance products are offered without a hefty price tag, ensuring reliable access to goods and services.
Established in 2009 in the Netherlands, Newland EMEA has grown to include 16 offices and 5 service centres across the region. As expansion continues, the focus remains on developing the product range, services, and teams to make scanning simple and accessible, with a people-first approach. Supported by an extensive network of partners, products and services are delivered locally in over 60 countries, driving innovation and accessibility in scanning technology.
The Roots
Newland EMEA (Newland Europe BV) is part of the Newland Technology Group and a subsidiary of Newland Digital Technology Co. Ltd. (SZE-000997). Founded in 1994 in Fuzhou, Fujian province, China, Newland Technology Group quickly rose to prominence as one of the top 500 High-Tech and top 100 software enterprises. It became a publicly traded company on the Shenzhen Stock Exchange in 2000. Since then, Newland Technology Group has expanded globally, achieving $1B in global revenue with over 5,000 employees. The company operates subsidiaries in Taiwan (covering Asia), the USA (North and South America), and the Netherlands (EMEA).
Newland Digital Technology Co. Ltd. is dedicated to the research, development, manufacturing, and management of data collection, mobile communication, and payment devices. As a significant partner of Alipay (Alibaba) and WeChat Pay (Tencent), it stands as a major player in the mobile payment market in China.
The Global Service Network
Over the past two decades, the 15 companies and 5,000+ employees that make up the Newland Group have continually advanced the barcoding industry. With headquarters and local offices worldwide, customers are provided not only with solutions but also with technical support in every region.
The Technology
Automatic identification and data capture are crucial for helping businesses quickly adapt to new developments. That’s the essence of what is designed and built. The products are geared towards optimising everyday tasks and maximising the efficiency of the workforce.
The product line includes OEM scan engines, stationary scanners, handheld scanners, mobile computers, micro kiosks, and tablets. All devices are built using proprietary UIMG Image technology and 2D Decoder chip. These technologies enable the delivery of high performance without compromising on cost, while also conserving resources and reducing the carbon footprint of the devices.
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